THIS OLD HOUSE is a celebration of craftsmanship and living space. Through in-depth editorial and striking photography, THIS OLD HOUSE exposes readers to processes, techniques and materials-under the direction of master craftsmen-to impart knowledge and instill confidence. By de-mystifying the renovation experience, THIS OLD HOUSE inspires homeowners to dream-and gives them the resource to realize their dreams Frequency 12x/year Category THIS OLD HOUSE is a segment of its own, combining "how-it's-done" information on home renovation with visual inspiration through the use of high quality paper and sophisticated photography and design. Reach  1999 Rate Base  Audience 650,000 3,885,000 Demographics  Median Age  Median HHI  M/F  College+ 40.5 $55,971 51/49 66.2% 1999 1x-Open Page 4-color $36,100 Competitors Architectural Digest, Family Handyman, Home, Martha Stewart Living, Today's Homeowner Extensions Syndicated Television, Books and Videos Capabilities. Charter advertisers will have first option to participate in new media and product extension opportunities.