Every week, Time magazine captures the excitement of the news and the people who make it. Time delivers an intelligent perspective on the world to move Americans more than any other news source. And as we move toward the year 2000, Time's role as a trusted, engaging and valued companion has never been more vital. Building on the momentum of Walter Isaacson's first year as managing editor, Time's mission, now and always, is to deliver a captivating view of a fascinating world. Issue after issue, Time "keeps busy people well informed" and offers readers and advertisers unparalleled value.

Frequency 52X/year



Category Newsmagazine
Reach
 1999 Rate Base
 Audience

4,000,000
22,824,000
Demographics
 Median Age
 Median HHI
 M/F
 College+

43.4
$55,019
54/47
66.7%
1999 1x-Open Page 4-color $176,000
Competitors Newsweek, U.S. News & World Report
Extensions



TIME Top News, TIME Online, TIME on Pathfinder, TIME Digital, TIME for Kids, Time Staff Speakers, Cultural Event Marketing, Sports Event Marketing.