SUNSET, the original regional lifestyle magazine, has defined living well in the West for nearly a century. Written for educated, affluent homeowners who lead active lives, SUNSET covers the four primary lifestyle categories of food, garden, home and travel. SUNSET is the dominant voice in the West, referred to and relied upon monthly by about 5 million loyal readers. Frequency 12x/year Category Women's Fashion, Beauty, General Interest Reach  1999 Rate Base  Audience 1,100,000 3,195,000 Demographics  Median Age  Median HHI  M/F  College+ 32.2 $64,214 17/83 72% 1999 1x-Open Page 4-color $59,500 Competitors Better Homes and Gardens, Condé Nast Traveler, Good Housekeeping Gourmet, House Beautiful, Southern Living, Travel and Leisure Extensions Sunset Books and Custom Publishing, “The Tastes of Sunset” Consumer Shows, CD-ROM Capabilities, Sunset Travel Service