SPORTS ILLUSTRATED FOR WOMEN will be the ultimate source for the inside story in the unfolding world of women's sports. Through its pages and website, it will take the stories and statistics of the emerging sports, leagues, events, teams and players and present them to readers in a personal, relevant way. SI FOR WOMEN is an authentic, authoritative voice designed to inform, educate and inspire the reader. SI FOR WOMEN will provide readers with practical information in a personal way, as they follow their favorite sports, teams and players in the exciting world of women's sports.

Frequency 52x/year



Category Sports, Fitness
Reach
 1999 Rate Base
 Audience

250,000
Demographics
 Median Age
 Median HHI
 College+
 Employed

28
$40,424
49%
60%
1999 1x-Open Page 4-color $18,000
Competitors



Women's Sports and Fitness