|
SPORTS
ILLUSTRATED employs enterprising reporting, lively writing, vivid photography
and robust design to cover sports and relate them to the world at large.
SPORTS ILLUSTRATED also seeks to entertain. Our loyalty is not to any athlete,
team or league but rather to the sports they play or oversee. We have an
uncommonly strong bond with our readers. Many of them started reading SI
in their teens and have continued to do so into middle age. They comprise
a diverse Audience unified in its appreciation of good writing and good
photography.
| Frequency |
52x/year
|
|
| Category |
Sports,
Fitness |
Reach
1999 Rate Base
Audience |
3,150,000
22,909,000 |
Demographics
Median Age
Median HHI
M/F
College+ |
36.8
$49,937
78/22
57.2% |
| 1999
1x-Open Page 4-color |
$180,000 |
|
Competitors |
Sport,
Sporting News, ESPN, Men's Health, Esquire, GQ, Rolling StoneCompetitors |
Extensions
|
Commemorative/Annuals
Issue Program, Expansion of Special Newsstand-Only Special Issues,
SI Almanac CD-ROM, SI on CompuServe, SI Television, SI/CNN, SI Theatre,
SI on Pathfinder.
|
|
