SOUTHERN LIVING reflects the positive aspects of life in the South. The editorial captures the essence of the Southern lifestyle. It uniquely blends the region's heritage and traditions together with today's cosmopolitan attitude. SOUTHERN LIVING is the authority for travel, gardens, homes and foods in the dynamic and growing South. Frequency 12x/year Category Lifestyle/Regional Reach  1999 Rate Base  Audience 2,450,000 11,948,000 Demographics  Median Age  Median HHI  M/F  College+ 46.3 $50,217 24/76 60.2% 1999 1x-Open Page 4-color $94,250 Competitors Country Living, Midwest Living, Better Homes & Gardens, Texas Monthly and Most Travel, Home, Garden and Food Magazines, Sunset Extensions Special Interest Publications to Extend and Segment Editorial Franchise (i.e. Holidays, Recipes, Family Vacations, Decorating),"Idea House" Special Section, New Travel Service: 1-800-SL-TRIPS, HGTV, Maps, State Tourism, Cooking Schools, Retail Outlet Associations.