Progressive Farmer, in its various publications, serves rural America with a blend of business news for commercial agriculture, practical lifestyle features, and game management information. Crop and livestock production, management and marketing are editorial mainstays. Progressive Farmer recognizes and addresses the differences in crops, growing conditions, and traditions that are exclusive to the regions it covers. Editorial is targeted to the commodities and practices that characterize these diverse regions. Frequency 6x/year Category Agricultural/Lifestyle Reach  1999 Rate Base  Audience 620,000 1.426,000 Demographics  Median Age  Median HHI  M/F  College+ 52 $86,570 89/11 51.0% 1999 1x-Open Page 4-color $51,960 Competitors Successful Farming, Farm Journal, Farm Progress Group, Farm Press, Agricultural Commodity and State Publications Extensions Farm Shows and Major Agricultural Activities Nationwide. Special Sections.