People is founded on the premise that human beings are fascinated by other people. Its mission is to satisfy that curiosity with insightful, compassionate and entertaining coverage of the most intriguing people in our culture, from extraordinary people doing the ordinary, to ordinary people caught up in extraordinary circumstances. Frequency 52x/year Category Weekly Magazine Reach  1999 Rate Base  Audience 3,250,000 36,042,000 Demographics  Median Age  Median HHI  M/F  College+ 39.9 $50,970 34/66 58.1% 1999 1x-Open Page 4-color $138,000 Competitors Sports Illustrated, TV Guide, Good Houskeeping, McCall's, Better Homes, Family Circle, Redbook, Ladies home Journal, Women's Day, 7 Sisters Extensions People Online(CompuServe and Pathfinder), People Yearbook, Television Specials, CD-ROM, Special Newstand Commemorative Issues, Who Magazines In Australia, People Taiwan, Themed Special Issues.