|
PARENTING
is the leading information source for contemporary young families, with
a look, style, and tone that speak to-and for-Parenting Leaders: the innovative,
sophisticated consumers who set trends, determine direction, and lead the
family market. Parenting is their road map: from day-to-day matters like
discipline and diet, to sensitive subjects like sexual curiosity and emotional
health,PARENTING focuses an unflinching eye on topics of significance to
families. No other publication offers this degree of exploration into the
demanding and profoundly rewarding job of parenting. And no other publication
reaches Parenting Leaders-first to try, first to buy, powerful consumers-an
advertiser's best prospects.
| Frequency |
10X/year |
|
| Category |
Young
and growing families. Prenatal months to age 12. |
Reach
1999 Rate Base
Audience |
1,500,000
7,727,000 |
Demographics
Median Age
Median HHI
M/F
College+
|
31.1
$39,911
19/81
54.1% |
|
1999
1X-Open Page 4-Color
|
$77,120 |
| Competitors
|
Child,
Family Fun, Parents, Sesame Street Parents, Working Mother |
Extensions
|
CD-ROM,
Book Publishing, Corporate Partnerships with Other Companies/ Divisions
Serving the Family Market, Including YMCA, Imaginarium Toy Stores,
Children's Book of the Month Club, Toys R Us, Medical Offices (OB/GYN,
Pediatricians, Family Practitioners), Family Vacation Resorts, 3M
Mall Posters, Computer City Stores, GiftPax, Customized Retail Events.
|
|
