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MUTUAL FUNDS
MAGAZINE is devoted to America's 70 million mutual fund investors. We
are dedicated to bringing together advertisers and fund investors in a
mutually profitable forum. Our goals are: (1) to deliver timely, balanced,
top-notch information and advice to investors spanning the entire mutual
fund industry, including both load and no-load funds, in a highly readable
style at an economical price, and (2) to provide advertisers with a low-cost,
visually attractive medium for presenting their products and services
| Frequency |
12x/year
|

|
| Category |
Personal
Finance |
Reach
1999 Rate Base
Audience |
800,000
2,261.000 |
Demographics
Median Age
Median HHI
M/F
College+ |
54.1
$67,900
74/26
89.0% |
| 1999
1x-Open Page 4-color |
$58,320 |
| Competitors
|
kiplinger's,
SmartMoney, Worth |
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