WEIGHT WATCHERS' mission is to inspire and inform women whose primary concern is achieving and maintaining a healthy weight, to look and feel their very best. This is to be accomplished by interpreting contemporary fashion, beauty, fitness, nutrition, and behavioral information, by motivating self-improvement and increased physical activity, by bolstering self esteem and confidence, and by providing healthful, easy-to-fix recipes necessary to a healthy lifestyle. Frequency 12X/year Category Women's Healthy Lifestyle Reach  1999 Rate Base  Audience 1,060,000 4,214,000 Demographics  Median Age  Median HHI  M/F  College+ 42.9 $43,565 16/84 52.6% 1999 1X-Open Page 4-Color $38,000 Competitors American Health, Health, Cooking Light, Eating Well Extensions Special Editions (6X/year), Reader Service Card, International Editions. Doctors' Office Distribution.