Time Inc. magazines comprise a dynamic mix, including the world's
most respected and popular titles in news, business, entertainment,
lifestyle, health, and sports.


Time Inc. publishes almost 40 magazines. Combined, they reach
a total of over 95 million adults.* That's 47% of the population
over the age 18; 44% of all men and 50% of all women. Most
important, our magazines reach nearly 60% of the more educated,
affluent, professional and managerial segments of the population.


Total Time Inc Readers: 172.5 million per issue*
Total Time Inc. Unique Readers: 93.3 million*
Total Time Inc. Unique Readers per issue: 33.2 million

Source: MRI, Spring 1997
*Based on just 18 titles
**Based on just 23 titles