Our mission is to become the premier lifestyle magazine for people who love the coast. Evocative yet practical, COASTAL LIVING will be the ultimate guide for those who live or vacation by the sea-and those who hope to someday. Capturing the dreamy quality of the coast while offering a wealth of information on homes, garden, real estate, travel, and entertaining, we will create an ideal environment for a diversity of advertisers and set the stage for virtually limitless ancillary products.

Frequency 6x/year



Category Lifestyle
Reach
 1999 Rate Base
 Audience

375,000
934,000
Demographics
 Median Age
 Median HHI
 M/F
 College+

45.5
$59,597
35/65
77.4%
1999 1x-Open Page 4-color $21,500
Competitors Architectural Digest, Country Home, Country Living, Condé Nast Traveler, Home, Martha Stewart Living, Metropolitan Home, Outside, Traditional Home, Travel & Leisure