|
Parenting's
BABY TALK is the preeminent provider of information for today's expectant
and new mothers, featuring publishing's most impressive array of baby and
childcare authorities. The appeal of those experts-combined with the first-person
narratives that speak to the heart of a new mother's experience-creates
a profoundly loyal reader-magazine bond that translates into powerful advertising
impact. With an insider's view of modern parenting that is important and
relevant. BABY TALK serves as guide, teacher, and friend, helping parents
navigate both the charted and uncharted waters of the new millennium.
| Frequency |
10X/year |
|
| Category |
Young
families: Prenatal months to age 2 |
Reach
1999 Rate Base
Audience |
1,725,000
3,807,000 |
Demographics
Median Age
Median HHI
M/F
College+
|
27.9
$29,329
12/88
38.0% |
|
1999
1X-Open Page 4-Color
|
$84,120 |
| Competitors
|
American
Baby, Parenting, Parents, Child, Sesame Street, Family Fun, Working
Mother |
Extensions
|
CD-ROM,
Book Publishing, Corporate Partnerships with other companies/ divisions
serving the family market, including YMCA, Imaginarium Toy Stores,
Children's Book of the Month Club, Toys R Us, Medical Offices (OB/GYN,
Pediatricians, Family Practitioners), Family Vacation Resorts, 3M
Mall Posters, GiftPax, Customized Retail Events, Pathfinder, AOL.
|
|
